Share this page:

Tuesday, 13 February 2018

'O' Is For Optimism - Finding My Blogging Niche

O is for Optimism - finding my blogger ni

I've been having a bit of a blog crisis recently. Perhaps crisis isn't quite the word, but it's definitely some sort of general re-evaluation of purpose.

If you talk to any blogger, they will tell you that a blog needs a niche. "What need do you fill?" "What does your blog do?" It's a really good question, one that has had me tossing ideas into a metaphorical waste paper bin rather frequently on my commute to work recently.

The problem is, it's all been done before. The Unmumsy Mum broke the mould when she first started blogging about real motherhood, when suddenly a million mums across the country rejoiced in their emancipation, in mutual acknowledgement of the fact that motherhood isn't all cotton buds and cuddles. That sometimes it's a bit hard and more than a bit shit.